Ideal customer
Who to talk to, why they buy, and what they worry about.
Wrote the product page copy
Light edit by Dan
4 Nov 2026
Rewrite product heroes so each helper is named first, then the skill.
See howMeet Lode, your Lead Gen.
“Five good conversations a day.”
Meet Lode, your Lead Gen strategist. Lode defines who you should talk to, finds where they are, writes outreach that can get a reply, and keeps a weekly rhythm.
Works with Grok and Claude, or in your browser · 10-minute setup
This week's target: 20 letting agents within 15 miles. The sequence leads with the problem you solve, not your services.
Is cold email even allowed?
For UK companies, relevant email can be lawful if it is honest and easy to opt out of. Sole traders count as individuals, so they need consent. I've split the list.
Send me the company version.
Drafted. You send it. Five good conversations, not a thousand blasts. ✓
Work comes in waves. When it's busy you don't look for the next job, and when it's quiet you panic.
A pipeline is a habit, not a hunt.
Who to talk to, why they buy, and what they worry about.
Where to find them from public, legitimate sources, and how to qualify them.
Short messages and follow-ups for email, LinkedIn and the phone.
An offer or a useful note that is not a pitch in the first line.
A weekly target so prospecting does not stop when you get busy.
GDPR and PECR points flagged before you send. Not legal advice.
A sharp customer profile, relevance over volume, and a cadence you can keep when you are busy.
No spam, no bought personal data, no dark patterns.
Conversations this week: 5
Replies: 2
Lists split for consent: yes
“Each power-up is a method I wanted inside my own AI: a specialist that remembers the plan and checks whether I did it.”— Dan, founder
Founding price at launch
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Lode writes them. You send them.
Five good conversations a day.
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